Kantar, a researching firm, has released a report saying that iOS continues to be the top selling smartphone platform in the U.S. with a 51.2 percent market share for sales during the 12-week period ending on December 23, 2012.
Kantar also reported that Android dropped from 44.8% to 44.2%, while Windows remained in third place at 2.6% of smartphones sold in the 12 weeks to December period.
The firm also ranked the top carriers for this 12-week period and found that AT&T continued to maintain its lead with 33.3% of total smartphones sold in this 12 week period. AT&T has declined slightly, reducing the gap with Verizon whose share remains stable with 32% of smartphones sold. Sprint remains one of the key carriers offering Apple but is seeing little increase in sales share, as the brand continues to decline this period in third place with 14.8% of smartphone sales.
Kantar Worldpanel ComTech analyst Mary-Ann Parlato commented that, “Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands”.
“In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,” continues Parlato.
This is a really good news for Apple. These days, the mobile world consists only of Apple and Google. It will interesting to see how upcoming mobile OS’s such as like BlackBerry 10, Firefox OS, and Samsung’s Tizen have any effect on the market and the two major players.
I, for one, am still with iOS.